The book I decided to read was The Art of Social Media: Power Tips for Power Users, by Guy
Kawasaki. The reason I chose this book is because I have never been good with
social media. I use it every day but never really promote myself as much as
other do. This book made me realize the importance of using these platforms.
The general argument of the book is to emphasis the importance of being a
presence in these online platforms. They are an incredible way of self-promotion.
Craziest part is that is it all free.
This book enhanced my learning of ENT
because it improved an aspect of myself that I never worked on. It showed me
that to be an entrepreneur you need to be able to promote yourself because at
the end of the day it is in you that investors are investing.
The exercise I would create would be for
students to create a professional Instagram page for their product. Then on a
weekly basis they must post a story and a picture promoting either their
company, the product, or themselves.
I did not really have an “aha” moment. I
had expectations before reading this book. The book had no surprises it was exactly
what I expected nothing more
Your book has good connections to entrepreneurship by finding the most optimal way to market yourself and your product. It is interesting to use an aspect of daily life to be for business like social media. It is an interesting manipulation of tools, and I like the exercise you made up to go along with it. You can elaborate more and definitely go really far with this idea!
ReplyDeleteHi Gonzalo,
ReplyDeleteYour book choice for the reading reflection was quite interesting. It really applies to the social media driven world we live in today. Being able to manipulate these devices to better market your business will be a key strategy in your success, overall good work!