Reading Reflection No. 2

The book I decided to read was The Art of Social Media: Power Tips for Power Users, by Guy Kawasaki. The reason I chose this book is because I have never been good with social media. I use it every day but never really promote myself as much as other do. This book made me realize the importance of using these platforms. The general argument of the book is to emphasis the importance of being a presence in these online platforms. They are an incredible way of self-promotion. Craziest part is that is it all free.

This book enhanced my learning of ENT because it improved an aspect of myself that I never worked on. It showed me that to be an entrepreneur you need to be able to promote yourself because at the end of the day it is in you that investors are investing.

The exercise I would create would be for students to create a professional Instagram page for their product. Then on a weekly basis they must post a story and a picture promoting either their company, the product, or themselves.

I did not really have an “aha” moment. I had expectations before reading this book. The book had no surprises it was exactly what I expected nothing more

Growing Your Social Capital

I contacted John Greenstein who works for Phillips. They make alarm clocks and I decided to email him and ask them why they make alarm clocks if everyone just uses their phones. This is a valuable contact because I can learn how and why this company has chosen to not discontinue this product.

The second person that I contacted was Peter Lemkin who is a marketing associate for sports watches. He is someone that is in a similar market as me. I emailed him asking about their marketing strategies.

The third person is Strafano Dongo. He works for Duracell the battery company. This will be great asset to have for my product. Since my product t is electric, I would need a battery supplier. After my conversation, I realized that I would have to find a cheaper supplier than them.

This was a great experience as I learn to reach out to people and see what they have to say. I can learn a lot and there is no cost or risk involved.

Idea Napkin No. 2

My name is Gonzalo Borquez, I was born in Argentina and moved here when I was 7. I am a Junior in college studying business and pursuing a career in actuarial risk management. I see this business taking off. This will be my career and what I leave behind.

I am offering a completely new product that most do not even recognize. This product will help people wake up from their sleep in a peaceful way.

I am offering this to the majority of the population. Anyone going on a trip or a student needing to wake up for work. An average Joe waking up to go to work or an athlete waking up to begin training.

Customers will pay me money because I will inform them on their problems and provide them a 

solution.

What sets me apart from others is my showmanship and how I present myself. Not only that but I like to solve problems and the harder the problem the better.

I think these questions fit together well as my skills and experience are what led to the creation of my product. I did not receive any negative feedback from my first submission so I just did this one exactly as my first.

Elevator Pitch 2

Customer Avatar

My customer avatar is a 20-30 year old who loves to sleep. He is not into politics and enjoys watching tv and movies in his bed. They like the outdoor on weekends and drive regular cars. This avatar is your classical working man or women or just a casual student. Big food guy. I relate to this guy or girl in the way that I love my sleep and do not like it when it is interrupted. I think this is a coincidence because I came up with this product because I like my sleep and I believe that the people that buy my product will like it too.

What is your secret sauce?

There are several things that set me apart from other. Although I do not believe we are all unique I think everyone is different in little way yet the same in most ways.

I guess that leads me to my first characteristic which would be that I like to look at the world for what it is and not dress it up. What I mean by that is that I do not interpret things for what they could be just take them as they are.

My sense of humor is sort of unique as in I find comedy in most serious situations whether it be the irony or just how exaggerated it become by others.

My physical features are unique as well. Although it is said that there are people out in the world that look similar to me, I have multiple scar on my body that I believe set me apart from others.

My cleverness sets me apart. Not everyone thinks the same way. I like to think I am above average in intelligence (mainly because the average population is very stupid).

Lastly, I love to cook and washing dishes which is something my previous roommates would always say was weird and weird usually means uniqueness.

From my interviews I got some interesting feedback. One person said my lack of emotions sets me apart. Another said my assertiveness. My mother said my kindness. My dad said my intelligence. Lastly my brother said my scars.

I was not able to include the voice notes due to technical difficulty but the summary should be enough.

It is funny that most of what others said about me was not on my list but that makes sense since we do not see ourselves the same way others see us. In a way we all want to think we are the smartest or funniest person we know but the reality is that the majority of us are not,

Figuring out Buyer Behavior pt.2

There is no real alternative to an alarm clock. That is what my product is, an alternative. When the people I interview were younger they had a physical alarm clocks that they could snooze. Now everyone just uses their phone alarm clock application. There is not much searching for people since every phone has the alarm clock in them. This assignment was not good for me since what I am trying to find is an alternative to something everyone uses and has already. The only choice people have is on the noise that the alarm will make. Some people choose a favorite song and other something soothing, the deep sleepers pick something loud, etc. This is not a purchase though.