Friday, February 15, 2019
Figuring Out Buyer Behavior
It was not hard to find three people to interview that had the unmet need. Everyone uses alarm clocks and a lot of those who use it do not like to wake up to them. Although they all have the unmet need two out of the three never thought about looking into a substitution. It is cray how comfortable people get with something just because everyone uses them even if it is a mediocre product. From my interviews I learned that they come in contact with their need in the morning as they wake up for class or for work. Only one of them had looked on the internet in hopes of finding a better method of waking up and they decided that there was no clear solution. They had tried the smart watch silent alarms but found them uncomfortable as well so they just stuck with the old fashion alarm clock
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Hi Gonzalo,
ReplyDeleteIt is true what you stated that we all just settle for the mediocrity of alarm clocks that are on the market simply because there is no other product that competes with it. When a buyer is faced with a new and revolutionary way to see alarm clocks I am sure they will be interested enough to at least try it. Your target population is a broad one so you might want to narrow the scope of your buyer so that you can come up with a more tangible idea of how to meet their unmet needs.